Litigation communication, also referred to as litigation PR, is a specialized field of public relations that oversees the communication process in legal disputes or adjudicatory processes. It was developed after realizing that traditional PR methods like crisis communication used during legal disputes don’t offer the desired results.
Over time, the requirement for litigation communication has grown for adequate coverage of law and court cases. Excellent litigation communication should align with the key objectives, which are to create gain in any legal matter and to safeguard the client’s reputation before, during, and after the trial.
While a lot is happening in the field of litigation communion, here are the 5 unknown facts that you should know;
1. Not Limited To Courtroom Proceedings
Some people might want you to restrict professionalism to whichever field you work for. Well, for law, litigation PR goes beyond what typically happens in the courtrooms. This communication strategy can be used by legal professionals, their clients, and even members of the public interested in the case.
Generally, litigation communication covers a broad range of communication types. For example, pre-trial communication involves discussions and negotiations between the parties before a trial begins. Settlement negotiations and attempts to resolve the dispute outside the courtroom also form part of the legal PR.
Lawyers must communicate with reporters to provide the media with accurate facts, respond to inquiries, and manage the public image of the parties involved.
It’s important to recognize that litigation communication encompasses all communication related to a legal dispute. You need it to communicate effectively with all parties involved to ensure the best possible outcome.
2. Strategies Vary By Case
Unfortunately, not all legal situations have straightforward solutions. Lawyers ought to be more persuasive and understand that the most effective means of communication vary depending on the specific setting and audience.
Attempting to win a commercial dispute with the same persuasive strategy that won a high-profile criminal case can backfire. In a criminal trial, you consider the jury’s emotions and perspectives more than in a business dispute that considers the technical details and legal precedents.
The variation of litigation communication strategies shouldn’t worry you because the best approach to communication is also greatly influenced by the specifics of the discussion and the personalities involved.
3. Involve Management of Client Expectations
Like in any other sector, it’s crucial to manage clients’ expectations when dealing with a legal dispute. A reputable lawyer should have no trouble explaining the strengths and weaknesses of the case. That is essential because clients will be less likely to experience negative surprises when they receive detailed information about the legal matter earlier.
Litigation communication will help you manage your client’s expectations and build trust by informing them throughout the process. Even when things don’t go as planned, help your prospects feel secure with the service they receive.
4. Impacts Outcome of the Case
The technique lawyers use to communicate with judges, lawyers, and clients will affect opinions and perceptions. In light of that, effective litigation PR is paramount to establishing credibility, building trust, and swaying opinions to favor your side.
You need trust to build a strong lawyer-client relationship. Credibility, on the other hand, will help you change the thoughts of judges and juries and make it more likely that they will view your case positively.
That shows that effective litigation communication increases your chances of a successful outcome in a legal dispute. Therefore, you must learn to build trust, establish credibility, and sway opinions.
You must also build strong communication skills to help you adapt to different situations and audiences.
5. It’s Complex
Litigation communication is more than what you see on the surface. Unfortunately, the complexities of litigation communication have a high probability of affecting your communication strategies.
One of the aspects that makes litigation communication complex is the variation in communication strategies from one case to another. For example, a high-profile case involving complex legal issues requires a more sophisticated communication approach than a simple case.
In any way possible, to ensure that you have a successful outcome as a lawyer, you must navigate these complexities. That is where now the essence of effective litigation communication crops up again. You need effective litigation communication skills, as well as a proper understanding of the legal issues at stake.
As a lawyer or any other individual involved in a legal dispute, you must invest heavily in litigation communication. Ideally, litigation PR is not only limited to the courtroom; it can be used by parties such as legal professionals, clients, and public members.
You probably didn’t know that there are many strategies for litigation communication. You should create customized communication strategies for each case’s specific setting and audience.
In whichever technique you adopt, ensure that you can manage the client’s expectations well. Finally, litigation communication is complex, but you can overcome it with solid communication skills and a deep understanding of legal issues.